an outdoor furniture collection made from construction waste to highlight the importance of our architectural heritage.
We merge design, sustainability, and heritage into scalable circular products & public installations preserving the memory of lost architecture.
WE TELL STORIES.
METHODOLOGY
01
ALKALI ACTIVATED
CEMENTS BIND
RECYCLED CONCRETE
Portland cement
replaced with fly ash & slag.
02
PRODUCED WITH LOCALS​
Production set with
craftsmen and
suppliers
to maximize
the local
knowledge.
03
PUBLIC
PLACEMENT
A seating element
for the community,
a city-branding tool
for the locality, and a
marketing tool for the
brand.
04
ARCHITECTURAL DATABASE
NFC tag leading
visitors to SORÄ I’s
website — an online
database documenting
lost
buildings.
03
ORDERS & REPRODUCTION​
Successful models
enter mass
production and can be
reordered by anyone throughout our channels.
CONCEPT
A little story how everything started in 2020.
OUR STORY
2021 Malta + an angry architect
2021 Research & Ideation
2021 Capital Investment
2021 Prototyping ( 14 pieces)
2022 Protection of IP Rights
2022 Collection Launch
2023 1 in mass production
2023 Company Legislation
2023 5 installed in public spaces
2023 International Introduction (New York, London, Milan)
2023 Business accelerator programs
2024 Physical reseller Milan
2024 Budapest Collection Launch
2025 Expansion strategy development ( New European Bauhaus )
2026 Showroom Opening
2026 European Expansion
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​
Press
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Awards/ Showcases
Best 24 emerging designer by
WHERE OUR PIECES GO?
Public spaces
SORÄ I works with local councils and city organisations to place installations near inspiring buildings, creating unique seating that welcomes people of all ages and backgrounds.
Private spaces
The pieces can later be reordered, with the most successful designs entering mass production. SORÄ I’s clients include Arts Council Malta and the Ministry for the Environment, and its pieces have already been shipped to Milan and New York.
TEAM
Core Team
A team of internationally recognised experts to ensure quality and consistency.
Anna Horváth
CEO & CREATIVE DIRECTION
Prof. Ruben Paul Borg
MATERIAL & PRODUCTION ASSISTANCE
Sarah Schembri Warr
GRAPHIC DESIGN
Zsuzsanna Hodovan
BUSINESS DEVELOPMENT MANAGER
Local team: Malta
A team of local companies, SMEs, creatives, and entities providing local knowledge and ensuring sustainability.
Neil Portelli
PRODUCTION ASSISTANCE,
COMMUNICATION & BUSINESS DEVELOPMENT
Erica Guista
CONTENT WRITING
Matthew Micallef
PRODUCTION ASSISTANCE
Therese Debono
PHOTOGRAPHY
WASTE MANAGEMENT
Throughout the entire production process, all leftover materials and potential waste were collected and recycled in order to create small objects, such as coasters and pots, which are also available to purchase.
OUR PARTNERS
